The branding takes inspiration from 1970s national park designs, and uses green and cream duotone images. The bright orange contrasts nicely and brings your attention to the important information.
The website branding is consistent and uses the same elements as the billboard and all other branding materials. The hero image immediately draws you in and gives you a call to action with the get tickets button.
The doodles bring in a fun element and the colours give the brand a retro feel. Folk Festival is all about living in the moment and having a good time with friends and music and this brand really captures that.
