The objective is to create a design for Bolthouse Farms Smoothies that contrasts and stands out among other projects. This smoothie is an ideal snack for those with an active busy lifestyle, as it helps you to feel youthful and full of energy while on the go.
The new packaging and ad campaign are effective because the flowing lines represent movement and this is the perfect snack for someone who is always on the go. The colours are youthful and full of energy without feeling childish.
