This spread features ransom-like cutout letters, reinforcing that design and design criticism can be found anywhere. Print is one of the many places where design criticism is found, and the cutout letters are a nod to that. A simple serif and sans-serif font are used for most of the text to contrast against the many bold typefaces in the letter cutouts. The drop caps tie everything together and create a cohesive spread.
This project is called Arc because the main focus is on architecture, and it also shows the arc of these buildings from when they were first constructed to where they are now. Blue is used to match the sky, which is often featured in architectural photos. Blue is also cool, soothing, and secure. The sans-serif font is bold and simple and pairs well with the Serif font. Both fonts work well at a variety of weights.